About us - Why we understand

We set up this photography business for a number of reasons:-

1. We’ve made the connection that drives market share through better photography as a catalyst, a maintainer, as an increaser of market share and profit. In detail, we understand the costs and return on that investment and how to measure it accurately.
2. Unlike most UK agents and most UK so-called real estate photographers, we understand the refined American techniques so well that, we teach them here in the UK. We have videos made by other members of the real estate photography community (in the USA) about our new techniques that we now pass back to the Americans to improve their skill set.
3. While we love estate agency, we also love good real estate photography and want to see it used more widely in the UK, like it is in California, where we received our original training.
4. We do not agree with the £99 model of real estate photography, on a half hour visit, with a ‘Disto’ and a mid-range DSLR which produces a dozen unexceptional photographs, in the hands of an untrained monkey producing a floorplan that is potluck whether it is PMA compliant, or not. We all know which type of agents go this way, and probably don’t have a very high opinion of them. We want the industry to have something so much better that is still very affordable and really delivers the goods and more importantly, gives a return on the investment rather than just fulfilling a basic half-baked, non-thought-out function of mediocre listing. This lesser role can be populated by failed negotiators. Why on this Earth would you want people like that representing your business in a vendor’s home? Even worse you can get failed photographers or struggling photographers, brokered by photography agents who ply their trade by trawling the internet with GoogleAd to find you and taking a hefty cut. General photographers down on their bookings looking for pot-boiler work don’t really care about you or the photographs. They are just taking subsistence money until better paid work comes in. In contrast, we are passionate about what we do and specialize only in real estate listing services.
5. Being purely commercial, we have put a business model together that makes money and delivers great product at an affordable price for agents. We just want to do more of it and make more money. Profit is not a dirty word, and we understand how to deliver greater profits for you too. Only models that produce profit both ways can deliver sustainable relationships in the long term. It must be mutually beneficial, and we totally get that. We want long-term business relationships with our clients to build our business steadily with proper care. We’re not flash in the pan, take too much on, muck it up merchants, who greedily chase the money and then end up with a bad reputation and a failed business.